about us

OUR OBJECTIVE:

OUR GOALS:  

• to provide our customers with exclusive and iconic designs of men’s, women’s and children’s clothes and footwear, as well as home accessories;
• to become one of the market-leading brands across the GCC 
• to operate stylish, fashionable stores, providing exclusive shopping experience and superior services to our customers

OUR MISSION:

OUR VISION:

Year of 1970 marks an important moment for Al Furat Rose Trading Co. LLC as it is the first time when the company begins the business under the name of Al Koukh. Al Koukh is an organization that believes only in one way to reach the success; 'Customer’s Satisfaction'. It is the same belief the company puts as its main business principle.

Within the next two years, Al Koukh has proven its capability in delivering the highest satisfaction to its customer. The opening of 25 branches throughout Iraq not only marks the company reunion to the same place where its opened its first three branches, but also valid proof of the company commitment in giving the best service to its customers. At the other side, Al Furat Rose Trading also has more than 500 employees to support the production line of the company as well as five satellite offices at UAE, Turkey, China, Thailand, Egypt, Brazil, India and Indonesia to support the business management line.

In the future, the company is also planning to open other branches both in Middle East and Mediterranean. With the new branches start working.
 

OUR MISSION

WHY SHOULD YOU CHOOSE AL KOUKH

• Our great experience brings about great performance
• We deal with the best local and foreign suppliers
• We know how to select goods that fit our customers’ needs 
• We have efficient internal operations and procurement processes
• We are well fitted with the social, economic, environmental, political and cultural situations in the Middle East.

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AL KOUKH Stores Location

Al Furat Rose Trading aims at providing retailers and different-sized businesses with fashion wear and decorations bringing innovation, creativity, and style into their customers’ lives.

We exist to enrich our customers’ lifestyles with continual improvement by adopting practices that are ethical, socially and environmentally responsible. Thus, we like to build meaningful relationships not only with our customers, but also with our employees and associates to gain mutual trust and respect.

Al Furat Rose Trading aims at maximizing its stakeholders’ interests, and reach out to the rest of the society’s associations, while trying to spread the great social benefit.
 At al furat rose we believe we can create something special for you due to our long experience in the realm of fashion, helping you to find what you are looking for. We can create numerous options for you to choose from, all in line with the corporate identity and the mission of the company.

Our future plans for the next three years are different from those we had in the last quarter. We aim to open more than 20 new shops in all principal areas of Iraq, and expand into new markets in the Middle East and the Gulf areas. We are looking forward for a higher, expected sales volume, like the way we doubled the rates in 2021-2022, achieving a very good performance in sales.