Al Furat Rose

Al Furat Rose Trading is a wholesale company that provides retailers with exceptional clothing and footwear collections as well as home accessories. The company was established more than 40 years ago when the Al Koukh Brand was launched in Baghdad in 1970.
Today the company is the owner of more than 25 Al Koukh branches throughout Iraq. 
Al Furat Rose Trading Co. LLC has its branches in China and Turkey even though Dubai still does all the main transactions. 
In order to support the production line, the company chooses suppliers from United Arab Emirates, India, Turkey, China, Thailand, Egypt, Pakistan, the Philippines and other countries to provide the best quality garment.
Al Furat Rose Trading Co. LLC is proud to provide the Middle East customers with the fashion garment from best world’s manufacturers.


To be a leading Middle East company, with a team of enthusiastic, creative and highly qualified employees that achieve personal and company goals, providing goods that can meet consumer's expectations. 


  • to provide our customers with exclusive and iconic designs of men’s, women’s and children’s clothes and footwear, as well as home accessories;
  • to become one of the market-leading brands across the GCC 
  • to operate stylish, fashionable stores, providing exclusive shopping experience and superior services to our customers



We inspire our partners to create exclusive designs to become not competitive but leading brand of the Middle East fashion industry.


We would like to be referred as a company that values the importance of service level and customer satisfaction, as Al Furat Rose Trading stands for refined quality and reasonable pricing policy, making your buying experience unforgettable. 


Year of 1970 marks an important moment for Al Furat Rose Trading Co. LLC as it is the first time when the company begins the business under the name of Al Koukh. Al Koukh is an organization that believes only in one way to reach the success; 'Customer’s Satisfaction'. It is the same belief the company puts as its main business principle.

Within the next two years, Al Koukh has proven its capability in delivering the highest satisfaction to its customer. The opening of 25 branches throughout Iraq not only marks the company reunion to the same place where its opened its first three branches, but also valid proof of the company commitment in giving the best service to its customers. At the other side, Al Furat Rose Trading also has more than 500 employees to support the production line of the company as well as five satellite offices at UAE, Turkey, China, Thailand, Egypt, Brazil, India and Indonesia to support the business management line.

In the future, the company is also planning to open other branches both in Middle East and Mediterranean. With the new branches start working.


Al Koukh is a leading local fashion brand in Iraq, having more than 15 branches in Baghdad and about 10 throughout the country. We work hard to provide our customers with the best shopping experience, as our main goal is to satisfy even the most extravagant taste.
Starting as a brand providing only women’s fashion garments, Al Koukh expanded its variety. Today our goods represent 4 main lines of everyday life that is Ladies’ and Men’s Fashion, Kidswear and Home Accessories. 
Our designers try to follow the main streams of European Fashion combining it with the peculiarities of the Arabic Culture. Such a mix definitely makes our brand unique at The Middle East market.


Al Koukh Brand aims to provide customers with fashion wear and accessories bringing innovation, creativity, and style within their lives. We build meaningful relationships not only with our customers, but also with our employees and associates to gain mutual trust and respect.
Providing fair and reasonable pricing policy, Al Koukh easily helps its customers to create a unique style due to great experience in the sphere of fashion without spending a lot.


  • Our great experience brings about great performance
  • We deal with the best local and foreign suppliers
  • We know how to select goods that fit our customers’ needs 
  • We have efficient internal operations and procurement processes
  • We are well fitted with the social, economic, environmental, political and cultural situations in the Middle East.


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AL KOUKH Stores Location


our mission

Al Furat Rose Trading aims at providing retailers and different-sized businesses with fashion wear and decorations bringing innovation, creativity, and style into their customers’ lives.

We exist to enrich our customers’ lifestyles with continual improvement by adopting practices that are ethical, socially and environmentally responsible. Thus, we like to build meaningful relationships not only with our customers, but also with our employees and associates to gain mutual trust and respect.

Al Furat Rose Trading aims at maximizing its stakeholders’ interests, and reach out to the rest of the society’s associations, while trying to spread the great social benefit.
 At al furat rose we believe we can create something special for you due to our long experience in the realm of fashion, helping you to find what you are looking for. We can create numerous options for you to choose from, all in line with the corporate identity and the mission of the company.

Our future plans for the next three years are different from those we had in the last quarter. We aim to open more than 20 new shops in all principal areas of Iraq, and expand into new markets in the Middle East and the Gulf areas. We are looking forward for a higher, expected sales volume, like the way we doubled the rates in 2021-2022, achieving a very good performance in sales.


Al Koukh

Branch Name City  
Al-Amerat Baghdad Branch
Al-Mansour Baghdad Branch
Palestine Street Baghdad Branch
Al-Ruby Baghdad Branch
Al-Karada Baghdad Branch
Al-Jama'ah Baghdad Branch
Al-Kazimya Baghdad Branch
El-Amria Baghdad Branch
AL-ghadeer Baghdad Branch
Al-ghzalia Baghdad Branch
Al-Saidia Baghdad Branch
Al-Mustansiriyah Baghdad Agent
Al-Salikh Baghdad Agent
Al-Bayaa Baghdad Agent
Al-Shorta AL-Rabaa Baghdad Agent
Al-Atfal Baghdad Agent
Erbil #1 Erbil Agent
Erbil #2 Erbil Agent
Al-Hillah Al-Hillah Agent
Al-Najaf Al-Najaf Agent
Al-Samawa Al-Samawa Agent
Karbala Karbala Branch
Zayoona Mall
Zayoona Mall


Al Furat Rose has remarkable certifications that grant it even a better privilege in doing business